Understanding Emerging Trends in the Cannabis Industry

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As a booming and relatively young industry, the cannabis market is always changing and experiencing new trends for up-and-coming ingredients, product types, and desired effects. The hemp market is no exception. Since 2019, market research has indicated a massive surge in hemp and cannabis industry growth, and companies such as Proleve are keeping up to date on both the CBD and marijuana industry trends to offer the most cutting-edge products. 

Read on to learn everything you need to know about the latest trends in hemp and cannabis products, market growth, trends, and consumer insights.

What are the Emerging Trends in the Cannabis Industry? The Hottest Products According to Cannabis News

According to cannabis market research, the following cannabinoids and product formats are capturing consumer interest and fueling consumer demand on today’s hemp-derived cannabinoid market: 

Minor Cannabinoid Products

As customers become increasingly aware of hemp’s compounds and advantages, consumer demand has skyrocketed for formerly-lesser known cannabinoids such as CBG, CBC, THCV, and CBN. Here at Proleve, you can tap into trending minor cannabinoids with CBG, Delta 8 and other powerful compounds.

Personalized Products

As the hemp market grows, customers have begun to seek products with specific, targeted effects catered to their unique wellness needs. In keeping with this demand, Proleve offers personalized CBD products with targeted ingredients for concerns such as sleep, energy, focus, recovery, and stress.

In addition to minor cannabinoids and complementary ingredients, we also offer personalized psychoactive experiences with our Terpene-Infused Delta 8 Gummies. With sativa, indica, and hybrid options, customers can choose between uplifting, energizing effects; a more sedating, relaxing experience; or a perfect balance between the two. 

Hemp Derived THC

Hemp-derived Delta 8 and Delta 9 offers a psychoactive experience nearly identical to the effects of medicinal or recreational cannabis. As a result, these products have skyrocketed in popularity among consumers seeking wellness upsides or recreational effects without the legal hurdles and restrictions surrounding THC from marijuana. Here at Proleve, we offer various Delta 8 and Delta 9 products, including tinctures, gummies, drinks, baked goods, and more. 

CBD and THC Drinks

CBD and Delta 9 drinks have become increasingly popular as a convenient, great-tasting, enjoyable way to relax, unwind, and enjoy hemp’s therapeutic benefits. With the ability to boost mood and reduce stress, Delta 9 beverages have become especially popular among customers seeking alcohol alternatives. Check out our bestselling line of Delta 9 Syrups and Shots for hemp-derived THC drinks in various all-natural flavors. 

CBD and THC-Infused Foods

Hemp edibles have always been popular, and in 2025, customer demand for CBD and THC gummies and baked goods shows no sign of slowing down. In addition to traditional edible formats like gummies, customers are seeking out innovative new food options for unique ways to experience the effects of hemp edibles. Here at Proleve, we offer a wide variety of great-tasting CBD and THC edibles including gummies, brownies, cookies, and cereal bars.

Cannabis Industry Growth and Projections: Key Facts About the Cannabis Market

According to cannabis news reports and market insights, the US cannabis industry has continued to skyrocket in recent years, and its projected growth shows no signs of slowing. Here are some key facts and statistics to know about the past, present, and future of hemp-derived products:

  • As of 2025, the US legal cannabis industry is expected to reach $45.3 billion in 2025. Cannabis sales grew a staggering 2.6 billion in 2024. 

  • The global hemp-derived CBD market was valued at 9.1 billion in 2024, and is expected to increase with a CAGR of 15.6% from 2025-2030. 

  • According to Grandview Research, the minor cannabinoid market--which includes products created from CBG, Delta 8, and other hemp-derived compounds--was valued at 11.5 billion in 2024, and is estimated to reach 33.3 billion by 2030. 

Proleve: Offering the Latest Cannabis News and Trending Hemp Products

Here at Proleve, we keep customers up-to-date on the latest market research, newest industry trends, and hottest cannabis products through our CBD News and Resources page. And with a diverse variety of offerings, we’re always keeping our product line up-to-date with the latest patterns in customer demand for CBD, cannabis, and hemp-derived THC products. Proleve’s diverse variety of products offers options across all of this year’s in-demand product formats.